Brand Magic with Debbie O’Connor, Founder of White River Design and The Creative Fringe
Branding is much more than a logo, name and a tagline.
The most obvious reason a business invests in branding is to help them get recognised. Why? Because if you have a strong brand, people will naturally take note of it more than they would a business without it, and it will lead to greater success.
While that certainly holds true, the real power of branding lies in its ability to shape perceptions, build trust, create lasting emotional connections and influence behaviour. It goes way beyond the tangible elements of a business and encompasses the intangible, emotional aspects that not only makes a brand memorable and impactful, it ignites the passion, inspiration and engagement of employees.
On The Uncharted Leader podcast this week we talk about the magic of branding with brand strategist and Founder of White River Design and The Creative Fringe, Debbie O’Connor.
Debbie is a multi-award winning brand strategist, entrepreneur and author of Brand Magic - How to build a brand with personality. With a mission to change lives one brand at a time, Debbie launched a platform to educate creatives in brand archetypes with a purpose of creating more profitable businesses.
Born and raised in Apartheid South Africa, on the border of the world famous Kruger National Park in a small bush town of White River, Debbie grew up without big brands like McDonalds, Nike, Pepsi and the like. Yet somehow she still knew these brands existed.
What was the source of that connection? Fast forward a few decades and Debbie has packaged her fascination, passion and insights into an online Brand Magic Program and 12 part Build My Brand series.
Recognised as the branding expert, Debbie co-hosted Kochie’s Business Builders television program and is now a sought after presenter and trainer, and in 2022, she launched her first book Brand Magic - How to build a brand with personality.
“A leader is someone who walks in front of you when the road ahead is scary, walks beside you when you need to get shit done and walks behind you when you are in need of help, support or motivation” - Debbie O’Connor
Listen to the conversation about the power of branding with Debbie on this week’s episode of The Uncharted Leader on iTunes and tell us what you think by giving a rating and writing a review :))
A few highlights:
The illusion and untapped power of branding - it ain’t what we think
Psychology based branding and brand archetypes
What to consider when writing copy for your website and social media
What is the difference between marketing and branding?
Truth telling on the role of values in branding and workplace culture
Stepping out of the ego and connecting with the brand’s purpose
Consistency is king, queen and everything in between
Ignite Your Passion and Amplify the Impact You Have in the World!
Follow Debbie O’Connor on LinkedIn, get a copy of Brand Magic - How to Build a Brand with Personality and visit Brand Personalities to take the brand personality quiz and discover your brand archetype.
Follow The Uncharted Leader on LinkedIn, Instagram, YouTube and Facebook.
Book a call with Kylee and ask about the Emerging Leaders Program to unleash your hidden potential and ignite your passion with the power of storytelling to amplify the impact you have in the world.
Podcast proudly presented by The Performance Code
