Connecting Brands in Extraordinary Ways with Meredith Cranmer

Meredith Cranmer is the Co-founder and Managing Director of BEcause ANZ - a global agency specialising in experiential marketing.

Meredith is an award-winning, entrepreneurial marketer who in her early 20s took the call to London from her home-town in NZ searching for new experiences and a bigger market. 

With the lure of establishing an office in Sydney, some 10 years later, Meredith is applying her global experience to the local market, producing creative ideas that delivered measurable results, listing the agency on BRW's Fast 100 start ups and winning B&T Experiential & Promo agency of the year in 2019.

Join me on today's episode to get an inside look at what it's like being an entrepreneur, co-founding a start-up during difficult times, being one of only 3% of female-founders of a creative agency and the importance of role models to help steer us through difficult times.

You can also connect with Meredith and register for their Award-Winning Virtual Brand Experience Masterclass - created to help brands think differently during a pandemic.

“I try to take this attitude with my team: to coach them to take one step at a time towards the end goal: be comfortable with what isn't always known at the outset.” - Meredith