The Parity Project with Victoria Butt, Founder & CEO at Parity Consulting
Leaders are increasingly realising just how vital diversity and inclusion is to impacting organisational performance, innovation, engagement and wellbeing.
According to the Diversity Council Australia’s biannual study, tracking the state of inclusion in the Australian workforce, the message is clear - inclusion at work is good for everyone.
Employees in inclusive organisational cultures are:
three times more likely to report their team is highly effective (60% vs 17%)
five times more likely to indicate their team is innovative (47% versus 10%) and
three times more likely to provide excellent customer service (61% versus 21%).
While diversity and inclusion are interconnected concepts - they are far from interchangeable.
Simply put, you can bring together a diverse team, but without giving people the skills to be inclusive - to create a sense of belonging, demonstrate a genuine interest other people’s contribution and align on the organisation’s values; you are not leveraging diversity, you’re simply creating a revolving door of employees who are disengaged and don’t feel heard, seen or valued.
Victoria Butt, Founder & CEO of Parity Consulting says “we have a duty of care to represent a diverse workforce, but hiring for diversity is fruitless unless you set up an inclusive team to embrace diversity. Women and diverse members of the community will continue avoiding the path or they'll step into a role and soon leave”.
In 2012 Victoria founded Parity Consulting to reshape how the industry saw candidates and lift them to be equal to the client while specialising in placing diverse and capable talent in Product, Pricing, Digital, Marketing and Data Analytics.
Her team have successfully implemented two unconventional campaigns attracting career changers to recruitment and impacting 300 people by ignoring CVs and guaranteeing an interview for anyone who expresses interest in a role.
She says “the industry is sidelining over 50% of the population by taking the same approach to the way they recruit and, as a result, are failing to acknowledge two important variables - future experience does not dictate future performance, and you cannot create diversity without changing the way you include people”.
Join me on The Uncharted Leader as I talk with Victoria about The Parity Project and her purpose to level the playing field for those who are unseen and unheard.
Victoria is a serial entrepreneur, feminist, mother of two and a passionate, self-confessed wine sob who cannot be shut up when it comes to anything to do with Diversity, Equity, Inclusion and Belonging (DEIB).
She is the Founder and CEO of Parity Consulting, Founder and Chief Training Officer at Evolve Sales Training, Board Member for the Entrepreneurs Organisation Sydney and an Angel Investor for BIPOC women.
“A leader is someone who thinks, feels, says and does the same thing.”
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