The Power of Storytelling to Cultivate Connection with Marsha Shandur
Done right, storytelling is a powerful and lucrative tool for your brand. But, done wrong, not only is it as useless as tits on a bull, you’re likely to waste hundreds of hours and dollars without any return on your investment.
So, what does this overused buzzword actually mean for you and your brand?
Storytelling is one of my deepest passions and, as a descendent of the stolen generation, one of my inherited talents. Storytelling is a term that everybody interprets in their own way. As an indigenous person, the life lessons brought about in storytelling are essential for making sense of the world and more importantly to connect and teach about values, history, cultural beliefs, relationships and sacred events.
Join me on today’s episode of The Unhcared Leader as I talk about the power of storytelling to cultivate connection with Storytelling, Speaker and Communication Coach Marsha Shander. Before launching her career as a Storyteller, Marsha spent 15 years working as a Radio DJ, where she gained a powerful understanding of how to tell stories in a way that fosters connection, trust, engagement and loyalty.
Featuring in Forbes, BBC and Mashable, Marsha’s worked with hundreds of individuals and groups of executives, entrepreneurs and professionals across Canada, the US and the UK. She's presented keynotes at the World Domination Summit in Portland and is the host, organiser and Storytelling Coach for True Stories Toronto, the city's largest storytelling show (now online).
Connect with Marsha at YesYesMarsha, reach out on Linked In
A leaders is someone who brave enough to step out and admit when they’re wrong and show people a vision while being open to being questioned” - Marsha
Download today’s episode on Apple iTunes or Spotify.
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