Undaunted: Overcoming Doubts and Doubters with Kara Goldin, Founder and CEO of Hint
Innovation is messy and building a business is even messier! Failures, mistakes, disappointments, heartaches, is it any wonder the failure statistics for startups is so high with 20% of businesses in Australia failing in their first year and 60% going bust in the first three years.
What does it take to build a purpose-driven business when the odds are against you?
Kara Goldin is the Founder and CEO of Hint, a company on a mission to help the world live a healthy lifestyle by making products people love. While experimenting with alternatives to overcome her own addiction with Diet Coke, Kara created the world's first unsweetened fruit-flavoured water.
Despite no beverage experience and plenty of doubts, Kara persisted.
“What’s the worse thing that can happen?” is a common narrative in Kara’s journey in building what has become the most successful beverage company of our time. Eighteen years later and Hint, employing 256 people and worth $150million, is still finding new ways of growing and breaking into other categories.
Since her success, Kara’s been listed alongside Steve Jobs and Mark Zuckerberg as one six disruptors in business by The Huffington Post’s These Six Companies Broke the Rules of Business and Succeeded. She’s been named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs, Fortune's Most Innovative Women in Food & Drink and EY Entrepreneur of the Year for Northern California.
Her book Undaunted: Overcoming Doubts and Doubters is an engaging story on Kara’s journey out of college and kick-starting her career with Time Magazine to working in the tech industry alongside a bunch of talented people who became her greatest ally’s and raising four children while pursuing a relentless passion for solving problems no-one is solving.
We all have doubts. We’re all confronted with uncertainty. The question isn’t whether doubt, our doubters, exist. The question is, “What are you doing about it?”
While it’s a simple question, asking yourself “What’s the worst thing that can happen?” is the first step in revealing the actions needed to overcome doubt and create something miraculous.
Join me as I talk with Kara about creating your own opportunities, launching the business when she was about to give birth to her fourth child, a simple approach to taking risk, building a brand on purpose and the stories and lessons she learnt along the way.
A taste of what to expect!
What’s more important than experience when it comes to your career and business?
Great entrepreneurs are masterful at bringing people on the journey.
Know who you are and focus on the one thing you do well. Trust yourself. Belief is everything.
Invest in crazy ideas. What starts out as crazy may, just in fact, be history in the making.
It’s never too late to start something new. Initiative and Persistence pays off.
Stop keeping your ideas to yourself. Ideas are a dime a dozen. It’s the people who can execute that make your ideas valuable.
What's the one thing that keeps you in the game when you’re weathering the sleepless nights and relentless thundering storms
Kids need great role models. Bring them along for the ride and engage them in the journey.
Entrepreneurship is not for the faint hearted. What are the critical pieces to starting a business that survives?
Enjoy the podcast and please leave a comment and share it with your mates. It makes a big difference to share a little inspiration with others to ignite their passion and amplify the impact they have in the world!
Ignite Your Passion and Amplify the Impact You Have in the World!
Undaunted, is a must read. Get a copy on Amazon here.
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